For my final university project we were asked to develop a brand and create an integrated marketing campaign. I chose to create a brand named Sug*r, a brand for type one diabetics to break the stigma and explore taboo topics that young type ones may be too scared to ask about. This outcome aimed to create a safe space and inspire, this was done by creating three outcomes; a website, featuring a forum and directory of information, a book and a photography zine. This was marketed using a range of approaches, including guerrilla marketing, social media & influencer marketing. The outcomes feature a combination of illustration and photography, all created by myself.